BRAND STORY

Handmade Masterpieces that Breathe
the Korean Tradition and Spirit

Cheyul, a luxury handcrafts brand from Korea, is creating a new trend in this era through reinterpreting the beautiful Korean cultural heritage and establishing itself at the center of modern art culture. Working as a team with Korea’s intangible cultural assets—Somok-jang (carpenter), Ottchil-jang (lacquerer) and Chilbo artisans (silver enamel artists)—as well as modern artists and designers, the firm continues to adhere to traditional craft methods, merging tradition with modern design. Cheyul strives to present art pieces that not only bring pleasure to the eyes, but also pass on the cultural heritage across generations.

Cheyul has communicated with the people around the world.

The products of Cheyul have been globally recognized as masterpieces for its aesthetic value, symbolic beauty and practicality. The handcraft of Cheyul is the only product created by traditional process along with modern designs, and it becomes heritage which people want to have and pass to the loved ones.

Cheyul substantializes the value in Korean traditional culture

We put the value of Korean traditional culture in practical use through a story and arts. The provision of nature is substantialized only when stunning designs, the best experts, hand-picked matterials and management system meets by us.

Cheyul creates a new culture with the best Korean artisans

We do not only focus on introducing how beautiful Korean traditional culture is, but also create a new culture with Korea’s intangible cultural assets-Somok-jang(carpenter), Ottchil-jang(lacquerer) and Chilbo artisans (silver enamel artists)-as well as modern artists and designers.

Pursuit of value in cultural heritages

The products of Cheyul are completely different from the ordinary mass products. Having a handcraft made by Cheyul means owning an art piece because it is a gift from the heart of the artisans. We make the value of cultural heritages though the products which are created when the best techniques, materials and design work together under the name of Cheyul.

The special gifts sharing the important moments

We have shared the unforgettable moments with the president of Korea to introduce Korean traditional culture for the national guests because Cheyul features the beauty of Korea. Our customers have selected us for the greatest moment in a life time for the wedding gift.

CRAFTSMANSHIP

The recreation of traditional value within collaboration of modern artists and the artisans
A brand with artisan’s soul beyond the product

Intangible cultural assets-Somok-jang(carenter), Ottchil-jang(lacquerer) and Chilbo artisans (silver enamel artists)- collaborate together with modern artists and designers in order to create a lustrous piece of Cheyul. Furthermore, Cheyul inherits the traditional heritage and reinterprets as unearthing the talent, young artists with “Cheyul Ottchil (lacquer art) Laboratory.” “Cheyul Ottchil (lacquer art) Laboratory” has focused on reinterpreting Korean traditional arts and branding our products as masterpieces while we attempt to combine the invented colors on new materials. The product of Cheyul embodies the devotion and spirit of the artisans because we pursue the invisible values beyond everything.

Wood Grain from Nature

Cheyul’s Somok-jang (carpenter) uses only the best quality wood such as birch wood with durable and strong grain, Chinese mahogany with beautiful patterns, zelkova wood with deep grain that traces the passage of time and ash wood which is light and strong against water. Preserving the natural features of each type of woods comes prior to all others for the Somok-jang when crafting Cheyul’s products.

Blossoming Color, Ottchil

Ottchil (lacquer art), which uses sap extracted from the lacquer tree, is known for its unique color, luster, soft texture and delightful aroma. An interesting characteristic of Ottchil is that its luster increases over time. However, achieving this long-lasting perfect shine involves an extremely long and complicated production process. Thus, Ottchil art truly embodies the devotion and spirit of the artisans..

Colors of a Thousand Years, Najeon

Najeon (Mother of Pearl) is a traditional decorative art in Korea with more than a million years of history. Its main ingredient is the inner shell layer of various seashells such as abalone and conch. Najeon shines in five beautiful colors of purple, pink, yellow, green and blue. It has traditionally been shaped into ivy patterns of the butterfly, chrysanthemum, peony blossom and lotus flower, etc. These repetitive patterns stand for longevity and wealth as well as other meaningful messages.

Everlasting Jewel, Chilbo

Chilbo (silver enameling), which means seven jewels of paradise in Buddhist scriptures, shines the most when applied on silver. Cheyul’s Chilbo has three representative patterns: the peony blossom, symbolizing wealth and honor, the balloon flower, promising eternal love, and the Beck-ssu-beck-ppok, wishing good health and longevity. All of these patterns deliver deep meanings of life in addition to their gorgeous colors.

Silver Enameling

Beck-Su-Beck-Bok

Beck-Su-Beck-Bok patterns signify longevity and fortune which is a traditional pattern for hoping longevity without disease and happiness.

Peony Blossom

The peony blossom symbolizes wealth and honor.

Bell Flower

The bell flower has a meaning of everlasting love.

Mother of Pearl

Butterfly Ivy

The butterfly symbolizes happy wedding and pleasure. Ivy has a meaning of longevity.

Chrysanthemum Ivy

The chrysanthemum symbolizes richness. Ivy has a meaning of longevity.

Rose

The rose has a meaning of passion and love.

BRAND STORY

Handmade Masterpieces
that Breathe
the Korean Tradition and Spirit

Cheyul, a luxury handcrafts brand from Korea, is creating a new trend in this era through reinterpreting the beautiful Korean cultural heritage and establishing itself at the center of modern art culture.

Working as a team with Korea’s intangible cultural assets—Somok-jang (carpenter), Ottchil-jang (lacquerer) and Chilbo artisans (silver enamel artists)—as well as modern artists and designers, the firm continues to adhere to traditional craft methods, merging tradition with modern design.

Cheyul strives to present art pieces that not only bring pleasure to the eyes, but also pass on the cultural heritage across generations.

Cheyul substantializes the value in Korean traditional culture

We put the value of Korean traditional culture in practical use through a story and arts. The provision of nature is substantialized only when stunning designs, the best experts, hand-picked matterials and management system meets by us.

Cheyul creates a new culture with the best Korean artisans

We do not only focus on introducing how beautiful Korean traditional culture is, but also create a new culture with Korea’s intangible cultural assets-Somok-jang(carpenter), Ottchil-jang(lacquerer) and Chilbo artisans (silver enamel artists)-as well as modern artists and designers.

Cheyul has communicated with the people around the world.

The products of Cheyul have been globally recognized as masterpieces for its aesthetic value, symbolic beauty and practicality. The handcraft of Cheyul is the only product created by traditional process along with modern designs, and it becomes heritage which people want to have and pass to the loved ones.

Pursuit of value in cultural heritages

The products of Cheyul are completely different from the ordinary mass products. Having a handcraft made by Cheyul means owning an art piece because it is a gift from the heart of the artisans. We make the value of cultural heritages though the products which are created when the best techniques, materials and design work together under the name of Cheyul.

The special gifts sharing the important moments

We have shared the unforgettable moments with the president of Korea to introduce Korean traditional culture for the national guests because Cheyul features the beauty of Korea. Our customers have selected us for the greatest moment in a life time for the wedding gift.

CRAFTSMANSHIP

The recreation of traditional value within collaboration of modern artists and the artisans

A brand with artisan’s soul
beyond the product

Intangible cultural assets-Somok-jang(carenter), Ottchil-jang(lacquerer) and Chilbo artisans (silver enamel artists)- collaborate together with modern artists and designers in order to create a lustrous piece of Cheyul.

Furthermore, Cheyul inherits the traditional heritage and reinterprets as unearthing the talent, young artists with “Cheyul Ottchil (lacquer art) Laboratory.”

“Cheyul Ottchil (lacquer art) Laboratory” has focused on reinterpreting Korean traditional arts and branding our products as masterpieces while we attempt to combine the invented colors on new materials.

“ The product of Cheyul embodies the devotion and spirit of the artisans because we pursue the invisible values beyond everything.

Wood Grain from Nature

Cheyul’s Somok-jang (carpenter) uses only the best quality wood such as birch wood with durable and strong grain, Chinese mahogany with beautiful patterns, zelkova wood with deep grain that traces the passage of time and ash wood which is light and strong against water. Preserving the natural features of each type of woods comes prior to all others for the Somok-jang when crafting Cheyul’s products.

Blossoming Color, Ottchil

Ottchil (lacquer art), which uses sap extracted from the lacquer tree, is known for its unique color, luster, soft texture and delightful aroma. An interesting characteristic of Ottchil is that its luster increases over time. However, achieving this long-lasting perfect shine involves an extremely long and complicated production process. Thus, Ottchil art truly embodies the devotion and spirit of the artisans..

Colors of a Thousand Years, Najeon

Najeon (Mother of Pearl) is a traditional decorative art in Korea with more than a million years of history. Its main ingredient is the inner shell layer of various seashells such as abalone and conch. Najeon shines in five beautiful colors of purple, pink, yellow, green and blue. It has traditionally been shaped into ivy patterns of the butterfly, chrysanthemum, peony blossom and lotus flower, etc. These repetitive patterns stand for longevity and wealth as well as other meaningful messages.

Everlasting Jewel, Chilbo

Chilbo (silver enameling), which means seven jewels of paradise in Buddhist scriptures, shines the most when applied on silver. Cheyul’s Chilbo has three representative patterns: the peony blossom, symbolizing wealth and honor, the balloon flower, promising eternal love, and the Beck-ssu-beck-ppok, wishing good health and longevity. All of these patterns deliver deep meanings of life in addition to their gorgeous colors.

Silver Enameling

Beck-Su-Beck-Bok

Beck-Su-Beck-Bok patterns signify longevity and fortune which is a traditional pattern for hoping longevity without disease and happiness.

Peony Blossom

The peony blossom symbolizes wealth and honor.

Bell Flower

The bell flower has a meaning of everlasting love.

Mother of Pearl

Butterfly Ivy

The butterfly symbolizes happy wedding and pleasure. Ivy has a meaning of longevity.

Chrysanthemum Ivy

The chrysanthemum symbolizes richness. Ivy has a meaning of longevity.

Rose

The rose has a meaning of passion and love.

Boutiques

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